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    Grow your mobile messaging strategy

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    Lesson
    3 min read

    Combine mobile channels in a unified experience

    Subscribers expect a cohesive experience across marketing touchpoints, and mobile is increasingly becoming an integral form of brand interaction. Learn how to move beyond siloed communication and actively combine your mobile channels into one unified experience.

    Why lead with a mobile-first approach to marketing?

    In today’s world, customers live on their phones. That’s why you must move towards a mobile-first approach to marketing; meaning, you prioritize mobile channels, such as text, push notifications, and WhatsApp, for communicating with your audience. This approach capitalizes on customer trends, where mobile devices drive a sense of urgency and impulsive purchase behavior.

    Need proof? According to a survey Klaviyo conducted in collaboration with Recharge, we found that:

    • Customers are receptive: 72% are willing to receive a text from a brand at least once a week.
    • Mobile accelerates purchase timing: 65% bought the item earlier than planned due to a promotional text message.
    • Mobile drives incremental demand: 14% bought after receiving that text, with no prior inclination to buy.

    Explore regional nuance for mobile channels

    Before diving into what, when, and who to send to, we have to pause and think about regional nuance. Customer expectations and preferences vary depending on where you are in the world. For example, a subscriber in Europe is subject to different laws and uses varied mobile channels than those in the U.S.

    Knowing what people around the globe prefer can be a lot to keep track of. Don’t worry, we have you covered. Click into the world map below to learn more about which channels are primary and secondary (meaning most used and second most used) across regions.

    While geographic location can often signal channel preferences, we recommend testing to best understand your unique customers’ preferences. Don’t worry, we’ll cover testing your mobile strategy in more detail later on in this course!

    Channel preferences across the globe.
    Channel preferences across the globe.

    Put these channels together in one plan

    You have the building blocks for an omnichannel strategy; now, let’s piece them together.

    In the next few lessons, we’ll run through best practices for growing your subscriber lists and messaging your audience effectively across each mobile-first channel in Klaviyo, including: app notifications, texts (SMS, MMS, and RCS), and WhatsApp. Let’s jump in!
    Combine mobile channels in a unified experience