Design your BFCM emails and automations

To succeed during BFCM, your emails need to be eye-catching, on-brand, and built for performance. In this course, you’ll learn how to design high-impact emails, speed up content creation with tools like Canva and AI, and update your automations to match your holiday strategy. Whether you’re starting from scratch or refreshing existing templates, we’ll help you create marketing materials that engage shoppers, drive results, and save you time.

In this course, you will learn how to:

• Learn the structure and components of effective email templates.
• Apply best practices in layout, design, and hierarchy to create high-performing email templates.
• Design branded, accessible, and mobile-friendly emails using Canva and Klaviyo.
• Use AI tools to personalize and accelerate campaign creation.
• Update flows to align with BFCM strategy, messaging, and timing.

Take this course if:

You are a marketer who’s ready to go from “good enough” to polished, high-impact BFCM emails without spending hours in design tools.