Grow your audience before BFCM

Bringing traffic to your site is just the start. True BFCM success comes from turning visitors into loyal subscribers. In this course, you’ll learn proven acquisition tactics, sign-up form best practices, and Klaviyo-powered advertising strategies to grow your list across channels, convert seasonal traffic into long-term value, and protect deliverability.

After taking this course, you will be able to:

• Plan a list growth strategy tailored to BFCM goals and audience behavior.
• Build sign-up forms using design, targeting, and placement best practices.
• Apply organic and paid tactics to attract high-quality subscribers.
• Reach new and existing audiences through segments.
• Evaluate list growth performance.

Take this course if:

You want to grow your list during BFCM by converting website visitors into high-quality subscribers across email, SMS, and push.