Plan your BFCM offers

To stand out during BFCM, it’s not enough to launch one-size-fits-all promotions. In this course, you’ll learn how to create segmented offers that resonate with different customer types, from VIPs to deal hunters. We’ll guide you through proven offer types, discount alternatives, and segmentation tactics that protect your margins while driving results. By the end, you’ll have a simple, actionable promotion strategy tailored to your audience.

By the end of this course, you will be able to:

• Select BFCM offers that align with business goals and customer behavior.
• Create a BFCM promotion calendar using relevant products and incentives.
• Segment the audience based on purchase history, engagement, and buyer personas.
• Schedule campaign sends across multiple BFCM days using segment-based targeting.
• Coordinate message timing and content across multiple channels in Klaviyo.

Take this course if:

You want to build a campaign calendar that aligns with your business goals and avoids last-minute scrambling.