Review your BFCM results

To build on your success, you first need to know what worked. In this course, you’ll learn how to review your Black Friday Cyber Monday performance using Klaviyo’s analytics tools and industry benchmarks, identify the strategies that had the most impact, and use KPIs, custom reports, and dashboards to track success and plan for even better results next year.

By the end of this course, you will learn how to:

• Use reporting tools and dashboards to analyze campaign and flow data.
• Evaluate BFCM success against internal goals and industry metrics.
• Compare BFCM performance to benchmarks.
• Recommend data-driven improvements to inform future strategy.

Take this course if you are:

Ready to build on your momentum and make next year’s strategy even stronger.