Digital marketing certificate

This certificate is designed for those who are developing their digital marketing from scratch or looking to learn foundational marketing concepts. You'll access a framework (the marketing funnel) for understanding how core marketing principles and tactics move someone from first becoming aware of your brand to becoming a loyal customer and brand advocate. You'll prioritize tactics that are proven to drive impact in a way that makes sense for your business. Plus, you'll hear from real industry experts and brand leaders along the way! 

By the end of this course, you will be able to:

• Use the marketing funnel as a framework for your own digital marketing strategy.
• Acquire new prospects to feed the top of your funnel.
• Convert your prospects into customers.
• Turn customers into loyal fans of your business.
• Analyze the success of your digital marketing strategy.

Take this course if:

• You are an entrepreneur who is building a marketing strategy from scratch and seeking strategies that increase revenue. 
• You are a student looking for foundational marketing education and a new credential to add to your resume. 
• You are an early-stage marketer looking to expand your digital marketing expertise or add a credential to your resume. 

Your instructor:

Ashley McDermott is a Principal Partner Education Specialist at Klaviyo. She enjoys creating content that helps customers achieve their goals and grow their brands. When not at work, Ashley loves creative writing, reading, traveling, and hiking around New England. Connect with Ashley on LinkedIn or the Klaviyo Community.