Retain customers long-term

While acquisition and conversion are important stages in the customer journey, retention is what allows you to truly scale your business with shoppers who want to return time and time again. In this course, you'll learn what an effective retention marketing plan looks like and access tried-and-true strategies from Klaviyo experts and industry leaders. 

By the end of this course, you'll be able to:

• Explain the importance of retention.
• Build a content calendar.
• Identify retention audiences.
• Develop campaign content that retains shoppers.
• Build retention-focused automations.
• Build a loyalty program from scratch.
• Collect reviews.
• Identify unique ways to build community.
• Measure the success of your full funnel strategy.

Take this course if:

You are an entrepreneur, student, or early-stage marketer looking to expand your digital marketing strategy. 

Note: This course is part 4 of 5 of the Digital marketing certificate.

Your instructor:

Ashley McDermott is a Principal Partner Education Specialist at Klaviyo. She enjoys creating content that helps customers achieve their goals and grow their brands. When not at work, Ashley loves creative writing, reading, traveling, and hiking around New England. Connect with Ashley on LinkedIn or the Klaviyo Community.