Turn customer interest into action

The middle of the marketing funnel is all about conversions. In this course, we will focus on this stage of your customer's journey, as your goal is to drive them to buy. You'll learn best practices from experts in the field on how to update your website and develop marketing content that encourages someone to convert. 

By the end of this course, you'll be able to:

• Define conversion rate optimization.
• Improve your web design to increase conversions.
• Design a high-converting product page.
• Determine what audiences to target to spur first-time purchases.
• Implement conversion-based campaign strategies across channels.
• Set up automations that spur a purchase.
• Refine your conversion strategy with A/B testing. 

Take this course if:

You are an entrepreneur, student, or early-stage marketer looking to expand your digital marketing strategy. 

Note: This course is part 3 of 5 of the Digital marketing certificate.

Your instructor:

Ashley McDermott is a Principal Partner Education Specialist at Klaviyo. She enjoys creating content that helps customers achieve their goals and grow their brands. When not at work, Ashley loves creative writing, reading, traveling, and hiking around New England. Connect with Ashley on LinkedIn or the Klaviyo Community.