Getting started with SMS lists & segments

This course will teach you how to grow your SMS list, how to execute a segmentation strategy, how to measure SMS segment performance, and best practices for SMS list growth and segmentation so you can better engage your subscribers.

By the end of this course, you will

• Summarize the difference between lists & segments
• Import existing SMS subscribers
• Set up sign-up forms to collect SMS subscribers
• Set up Consent at Checkout
• Build key SMS segments
• Use SMS segments for targeted campaigns
• Measure segment performance

Take this course if you are new to Klaviyo SMS, or want to level up your SMS list growth and segmentation strategies.

Your instructor:

Jenny Clark is a customer education specialist at Klaviyo. She has a background in customer success and content creation. When not creating educational resources for Klaviyo’s customers, you can find Jenny choreographing for a competitive dance team, reading mystery novels, planning her own future novel, and spending time with friends and family. Connect with Jenny on LinkedIn or the Klaviyo Community.