Improve your client's tech stack

Klaviyo is just one piece of the puzzle that is a client's tech stack. Learn how to make sure each piece works together and improve over time to help both your agency and your client's business grow. In particular, this course will teach you how to improve a clients tech stack and understand the importance of diversifying your tech services for a wide range of integrations.

By the end of this course, you'll be able to:

• Explain the importance of a full funnel tech stack.
• Identify Klaviyo’s unique role within a larger tech stack.
• Conduct a tech stack audit for a client.
• Diversify their expertise in the tech landscape.
• Identify tools to support each stage of the marketing funnel.
• Feel confident pitching new software solutions to a client.
• Expand your retainer to incorporate tech stack maintenance.

Take this course if:

• You work directly with clients that can expand their marketing strategy with new tools.
• You are a decision maker, looking for new ways to grow your agency and the services you offer to clients.

Your instructor:

Ashley McDermott is a Principal Partner Education Specialist at Klaviyo. She enjoys creating content that helps customers achieve their goals and grow their brands. When not at work, Ashley loves creative writing, reading, traveling, and hiking around New England. Connect with Ashley on LinkedIn or the Klaviyo Community.