Build relationships with automated flows

Flows allow you to automate each step of the customer journey, making your marketing more efficient and effective. In this course, you’ll learn what Klaviyo flows are, how to build them following industry best practices, and how to monitor success.

By the end of this course, you will be able to:

• Build a flow in Klaviyo.
• Identify how triggers and filters work together.
• Differentiate the 5 flow triggers.
• Target your flows with conditional and trigger splits.
• Incorporate dynamic content in flows.
• Explain what webhooks are.
• Test your flow functionality.
• Analyze flow performance.
• A/B test a flow.

Take this course if:

You have a basic understanding of flows and want to personalize your automations to drive engagement.

Note: This course is part 6 of 8 of the Klaviyo product certificate.

Your instructor:

Ashley McDermott is a Principal Partner Education Specialist on the Academy team. She enjoys creating content that helps customers achieve their goals and grow their brands. When not at work, Ashley loves creative writing, reading, traveling, and hiking around New England. Connect with Ashley on LinkedIn or the Klaviyo Community.