Create awareness and interest in your brand

Transform your acquisition strategy and get more leads into your marketing funnel. We'll cover how to grow your list of potential shoppers on social media, through paid and organic search, and of course, on your website. You'll also learn more about the acquisition stage of the marketing funnel and how to create a truly bespoke experience across channels.

By the end of this course, you'll be able to:

• Define the acquisition stage of the marketing funnel.
• Write effective and consistent marketing copy.
• Optimize your content for search engines (SEO).
• Implement paid search strategies. 
• Gain awareness on social media.
• Invest in paid social media lead ads.
• Grow your list with on-site sign-up forms.

Take this course if:

• You are an entrepreneur who is building a marketing strategy from scratch and seeking strategies that increase revenue. 
• You are a student looking for foundational marketing education and a new credential to add to your resume. 
• You are an early-stage marketer looking to expand your digital marketing expertise or add a credential to your resume. 

Note: This course is part 2 of 5 of the Digital marketing certificate.

Your instructor:

Ashley McDermott is a Principal Partner Education Specialist at Klaviyo. She enjoys creating content that helps customers achieve their goals and grow their brands. When not at work, Ashley loves creative writing, reading, traveling, and hiking around New England. Connect with Ashley on LinkedIn or the Klaviyo Community.