Skip to main content

Drive ROI by increasing customer retention rates

Course overview

Lessons

Next steps
Lesson
1 min read

Best practices for building a retention strategy using RFM analysis

Is your customer engagement falling flat? Many brands struggle to connect with customers effectively, often sending generic messages that fail to resonate. Have you ever felt like your marketing efforts miss the mark, leaving customers disengaged or, worse, at risk of churning? In this video, we’ll explore how leveraging Klaviyo’s RFM analysis can transform your segmentation strategies, ensuring you connect meaningfully with your customers based on their unique journeys.

Use RFM analysis in your retention strategy

Note: RFM analysis is available to users in 2 ways: through Marketing Analytics and the intelligence section of Advanced KDP. You will find this feature in your own account under Marketing analytics > Customer insights or Advanced KDP > Intelligence > Customer insights.

This video shows the feature located under Klaviyo CDP. The location in the side panel is the only difference; all feature details and capabilities outlined in the video should match what you see in your account.
Best practices for building a retention strategy using RFM analysis