Enhance your marketing with A/B testing

A/B testing is a powerful tool that allows you to test different elements of your Klaviyo messages to a subset of your audience. That way, you can determine what content leads to the highest engagement. In this course, you'll learn more about this process, how to conduct a test, and what components of your current strategy you should experiment with.

By the end of this course, you will be able to:

• Explain the concept of running an A/B test.
• Identify the different types of variables you can test in Klaviyo.
• Conduct A/B tests for campaigns, flows, and forms.
• Implement A/B testing best practices.
• Interpret the results of your A/B tests.

Take this course if:

You are already an intermediate Klaviyo user and want to confirm that your current or new marketing efforts are optimized.  

Your instructor:

Ashley McDermott is a Senior Customer Education Specialist on the Academy team. She enjoys creating content that helps customers achieve their goals and grow their brands. When not at work, Ashley loves creative writing, reading, traveling, and hiking around New England. Connect with Ashley on LinkedIn or the Klaviyo Community.