Getting started with Advanced KDP
About this course
Ready to see how Advanced KDP can put your customer data at the center of everything? Follow this step-by-step onboarding guide to learn how to use each feature, and then start taking action from your newfound insights right away.
After completing this course, you will be able to:
- Configure 3 key funnels
- Customize your RFM analysis model
- Build segments using RFM profile properties
- Change your custom CLV calculation window
- Interpret data from the audience performance report
- Set up data transformation rules
- Sync Klaviyo with your data warehouse
- Identify relevant use cases for webhooks, Code, and the group membership API
NOTE: Klaviyo Advanced KDP is not included in the standard Klaviyo marketing suite.
Take this course if:
You have purchased the Advanced KDP subscription, or you have enabled a free trial of Advanced KDP in your account. This is for users who are new to Advanced KDP and want to learn more about each feature, and how to see immediate value from the product.
Course outline
Lessons
- Getting started with Advanced Klaviyo Data Platform
- Create custom metrics
- RFM analysis
- Cohort analysis
- Build key funnels
- Boost your post purchase strategy
- Customize your CLV calculation
- Compare audience performance
- Transform profile properties
- Sync your data warehouse
- Set alerts across your data to fix potential issues and more readily discover trends
- Create webhooks
- Personalize website content
- Do more with your data
- Next steps