Getting started with Marketing Analytics

Dig deeper into your customer data and derive new insights that can transform your approach to retention marketing. Follow this step-by-step onboarding guide to learn how to use each Marketing Analytics feature, then get use cases and examples of how you can turn these insights into action.

After completing this course, you will be able to:

• Build custom conversion metrics for more detailed reporting
• Configure 3 key funnels using funnel analysis
• Customize your RFM analysis model
• Build segments using RFM profile properties
• Change your custom CLV calculation window
• Interpret data from the audience performance report

NOTE: Marketing Analytics is an add-on product and is not included in the core Klaviyo marketing automation platform. 

Take this course if:
You have purchased the Klaviyo Marketing Analytics. This is for users who are new to Marketing Analytics and want to learn more about each feature, and how to see immediate value from these tools.