Getting started with sign-up forms

Every great customer relationship starts with a hello. Learn how to use sign-up forms in Klaviyo to capture new subscribers, grow your lists, and set the stage for long-term engagement. You’ll explore how to design, target, and publish forms that turn visitors into loyal customers, and measure what’s working along the way.

After completing this course, you will be able to:

• Explain the value of sign-up forms for list growth.
• Build and publish a pop-up and embed form in Klaviyo.
• Use targeting and behavior settings to reach the right audience.
• Measure and analyze form performance.
• Apply design and compliance best practices.

Take this course if: You’re new to Klaviyo and want to start growing your email list the right way—or you’re ready to refresh your forms strategy to attract more engaged subscribers. If you want help building a starter marketing plan, the Klaviyo Marketing Agent can do the heavy lifting for you. It uses AI insights to suggest a set of educational campaigns, flows, and sign-up forms designed to help you get started fast and start seeing results sooner. Learn how to enable Marketing Agent.

Sharlyne Rios is a customer education specialist at Klaviyo with a background in education and creative content. Prior to Klaviyo, Sharlyne taught 6th grade math, worked with various non-profits, and traveled to 40+ countries. Outside of work, you can find her hiking a mountain or swimming in the ocean. Connect with Sharlyne on LinkedIn.