KAP Week 1: Deliverability & List Growth

In Week 1, you will learn and apply effective strategies to grow your subscriber base and ensure your emails reach the inbox.

By the end of this week, you will be able to:

• Optimize account for deliverability
• Consolidate profiles into one main list
• Implement 2-3 list growth strategies
• Enable double opt-in
• Optimize all acquisition channels 
• Create an unengaged segment
• Enable SMS

Prerequisites:

Complete all of the pre-work tasks in Week 0. 

Note: This course is a Part 1/8 of the KAP cohort program. 

Your instructors:

Jenn Brisebois is a principal customer education specialist at Klaviyo, creating educational resources for both end users and agency partners. Prior to Klaviyo, Jenn helped a variety of businesses in niche industries with digital marketing strategy and execution. When not at work, you can find her flexing her 20+ years of dance training at a local studio. Connect with Jenn on  LinkedIn or on Klaviyo Community.

Sharlyne Rios is a customer education specialist at Klaviyo with a background in education and creative content. Prior to Klaviyo, Sharlyne taught 6th grade math, worked with various non-profits, and traveled to 40+ countries. Outside of work, you can find her hiking a mountain or swimming in the ocean. Connect with Sharlyne on LinkedIn.