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Klaviyo Academy
Expert training and education to help you succeed with Klaviyo, and beyond.
ON-DEMAND LEARNING
Quick guides
Learn key strategies and concepts in 15 minutes or less.
Courses
Learn new marketing strategies and apply them to your business with practical examples.
Best practices
Discover top marketing strategies based on your core business goals.
LIVE LEARNING
Live trainings
Build confidence through hands-on interactive workshops and thought-provoking strategy sessions.
Live office hours
Join a strategic discussion where you can ask questions and get answers in real-time.
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Klaviyo credentials
Dig deeper into select topics and showcase your expertise with a final exam to earn a certificate and digital badge.
Klaviyo product certificate
Deliverability certificate
Klaviyo developer certificate
See all certificates
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Klaviyo Community
Join our thriving community network to connect with brands like yours—online and in person.
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Ask a question
Post a question and get thoughtful answers from Klaviyo powerusers.
Strategic advice
Recent threads
Meet the Champions
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Browse all groups
Your people are waiting. New ideas and connections are a click away.
Developer group
Entrepreneur group
WooCommerce group
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New York City
Los Angeles
Austin
San Diego
Amsterdam
Developers
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Access API documentation and developer guides to help you build with Klaviyo.
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Get started
Access key resources and a step-by-step checklist for how to start developing with Klaviyo.
Grow your app's reach
Learn how to join our ecosystem and get your app listed on our marketplace.
Developer tools
Generate sample data, monitor your API usage, and access our Postman collections.
KLAVIYO APIS
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Browse our full catalog of API docs.
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Versioning & deprecation policy
Rate limits & error handling
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Subscribe to our Klaviyo API Tutorials playlist for easy access to step-by-step developer walkthroughs.
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KAP Week 1: Deliverability & List Growth
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Section 4 introduction
Lessons
KAP Week 1: Deliverability & List Growth
Course overview
Lessons
Welcome to Week 1
Weekly schedule
Week 1 checklist
Pre-read
Weekly check in
Section 2 introduction
What you need to know about email deliverability
What is email deliverability?
What is email engagement?
Determine your deliverability standing
Improve deliverability metrics
Deliverability quiz
Build in Klaviyo
What is list cleaning?
Section 3 introduction
Understand forms in Klaviyo
Improve list performance
Choose the right form type for your goal
Apply targeting and behavior settings
Preview and schedule your forms
Create a sign-up form in Klaviyo
Share announcements using forms
Best practices for sign-up forms
Final quiz: Build and customize your sign-up forms
Build in Klaviyo
Section 4 introduction
5 ways to grow your email list
Decide if digital advertising is right for you
Integrate with Facebook Advertising
Integrate with Google Advertising
Grow your list with 3rd party tools
Build in Klaviyo
Supplemental content introduction
Take it to the next level
Week 1 feedback survey
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Section 4 introduction
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