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Klaviyo Academy
Expert training and education to help you succeed with Klaviyo, and beyond.
ON-DEMAND LEARNING
Quick guides
Learn key strategies and concepts in 15 minutes or less.
Courses
Learn new marketing strategies and apply them to your business with practical examples.
Best practices
Discover top marketing strategies based on your core business goals.
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Build confidence through hands-on interactive workshops and thought-provoking strategy sessions.
Live office hours
Join a strategic discussion where you can ask questions and get answers in real-time.
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Dig deeper into select topics and showcase your expertise with a final exam to earn a certificate and digital badge.
Klaviyo product certificate
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See all certificates
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Join our thriving community network to connect with brands like yours—online and in person.
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Post a question and get thoughtful answers from Klaviyo powerusers.
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Developers
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Access API documentation and developer guides to help you build with Klaviyo.
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Get started
Access key resources and a step-by-step checklist for how to start developing with Klaviyo.
Grow your app's reach
Learn how to join our ecosystem and get your app listed on our marketplace.
Developer tools
Generate sample data, monitor your API usage, and access our Postman collections.
KLAVIYO APIS
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Browse our full catalog of API docs.
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Rate limits & error handling
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Subscribe to our Klaviyo API Tutorials playlist for easy access to step-by-step developer walkthroughs.
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KAP Week 2: Content design
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Best practices for email templates
Lessons
KAP Week 2: Content design
Course overview
Lessons
Welcome to Week 2
Weekly schedule
Week 2 checklist
Pre-read
Section 2 introduction
Understand email templates
Design high-performing email layouts
Use the email template editor
Measure the effectiveness of your email templates
Find email inspiration to drive conversions
Use Klaviyo AI to generate email content
Speed up content creation with Email AI
Best practices for email templates
Final quiz: Getting started with email templates
Build in Klaviyo: Email Design
Email Template Knowledge Check
Section 3 introduction
Elements of effective form design
Collect zero-party data using Klaviyo forms
Sign-up form resource guide
Build in Klaviyo: Sign-up forms
Supplemental content introduction
Take it to the next level
Publish forms on your website to target VIPs
Week 2 feedback survey
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Best practices for email templates
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