KAP Week 6: Campaign Strategy

In Week 6, you will learn how to develop a campaign sending strategy, create an annual content calendar, and schedule 6 campaigns for the upcoming month.

By the end of this week, you will be able to:

• Use the campaign calendar view.
• Create a campaign content calendar 
• Build and schedule at least 2 snackable campaigns
• Build and schedule at least 2 traffic-driving campaigns
• Build and schedule at least 2 promotional campaigns

Prerequisites:

Complete all of the required modules in Week 5.

Note: This course is Part 6/8  of the KAP cohort program. 

Your instructors:

Sharlyne Rios is a customer education specialist at Klaviyo with a background in education and creative content. Prior to Klaviyo, Sharlyne taught 6th grade math, worked with various non-profits, and traveled to 40+ countries. Outside of work, you can find her hiking a mountain or swimming in the ocean. Connect with Sharlyne on LinkedIn.