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Klaviyo Academy
Expert training and education to help you succeed with Klaviyo, and beyond.
ON-DEMAND LEARNING
Quick guides
Learn key strategies and concepts in 15 minutes or less.
Courses
Learn new marketing strategies and apply them to your business with practical examples.
Best practices
Discover top marketing strategies based on your core business goals.
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Build confidence through hands-on interactive workshops and thought-provoking strategy sessions.
Live office hours
Join a strategic discussion where you can ask questions and get answers in real-time.
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Dig deeper into select topics and showcase your expertise with a final exam to earn a certificate and digital badge.
Klaviyo product certificate
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See all certificates
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Join our thriving community network to connect with brands like yours—online and in person.
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Access key resources and a step-by-step checklist for how to start developing with Klaviyo.
Grow your app's reach
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Generate sample data, monitor your API usage, and access our Postman collections.
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Browse our full catalog of API docs.
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KAP Week 6: Campaign Strategy
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Identify your target audience
Lessons
KAP Week 6: Campaign Strategy
Course overview
Lessons
Welcome to Week 6
Weekly schedule
Week 6 checklist
Pre-read
Section 2 introduction
Create a campaign in Klaviyo
Use Klaviyo's sending features
Measure and improve campaign performance
Improve your ROI with A/B testing
Best practices for campaigns
Achieve your campaign strategy goals
Knowledge Check: Getting Started with Campaigns
Build stronger connections with SMS campaigns
Best practices for SMS campaigns
Section 3 introduction
Set the foundation for your content calendar
Create content pillars that align with your goals
Identify your target audience
Use the Klaviyo campaign calendar
Create a campaign content calendar
Align your marketing content across multiple channels
Final quiz: Create a content calendar in Klaviyo
Build in Klaviyo
Build BFCM campaigns faster with these top AI prompts
Supplemental content introduction
Take it to the next level
Week 6 feedback survey
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Identify your target audience
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