Land in the inbox on Black Friday Cyber Monday

About this course:

Every year, billions of emails are sent on Black Friday alone. That spike in volume makes it harder to stand out and easier to end up in the spam folder. In this course, you’ll learn how to protect your sender reputation and take proactive steps to make sure your emails reach the inbox when it matters most. You'll explore deliverability best practices like cleaning and segmenting your list, gradually warming up your sending volume, and identifying the right time to send to your full list. By the end, you’ll have a clear plan to maximize inbox placement and campaign performance during BFCM.

By the end of this course, you will be able to:

• Explain why sender reputation is critical during BFCM
• Clean and segment your list to improve deliverability
• Test segments to fine-tune your targeting strategy
• Warm up your sending volume gradually and safely
• Confidently send to your full list without hurting inbox placement
• Return to a high-performing core audience after BFCM wraps up

Take this course if:

You are a marketer who wants to boost deliverability and avoid the spam folder during high-volume sends.

Your instructor:

Jenn Brisebois is a principal customer education specialist at Klaviyo, creating educational resources for both end users and agency partners. Prior to Klaviyo, Jenn helped a variety of businesses in niche industries with digital marketing strategy and execution. When not at work, you can find her flexing her 20+ years of dance training at a local studio. Connect with Jenn on LinkedIn or on Klaviyo Community.