Locate individual profile data
In Klaviyo, the Profiles tab helps you see your customers as individuals. It holds the customer data you need to personalize your messages and spot new opportunities for engagement. In this video, we'll dive into an individual profile page to find profile properties, metrics and insights, and key tools to manage your profile.
Match each profile feature on the left with its correct description on the right.
Feature
Subscription status
Profile actions
Information section
Metrics and insights
Lists and segments tab
Custom properties
Activity log
Predictive analytics
What it does
Surfaces data on a contact's customer lifetime value, expected next order date, churn risk, and average time between purchases.
Unique characteristics sourced from a contact — like birthday, personal preferences, or interests.
Shows how a contact recently found your brand (e.g. Google search or a campaign email with UTM tracking).
A customizable snapshot of key performance indicators for a contact, such as total revenue, placed orders, and average order value.
Shows whether a contact has consented to receive marketing via email, SMS, WhatsApp, or push.
A dropdown menu on the profile page that lets you merge, update, export, delete, suppress, or add a contact to a list.
A running record of all interactions a contact has with your business.
Shows which lists and segments a contact belongs to.