Manage your profiles, lists, and segments

Looking to identify and understand your audience? In this course, you'll learn how to locate customer data, organize subscribers in a list, and create segments to target specific audience groups. This course will explore all the features and functionality within the Audience tab of your Klaviyo account.

By then end of this course, you will be able to:

• Define profiles, lists, and segments.
• Determine when to use a list and when to use a segment.
• Identify active versus suppressed profiles in an account.
• Manage lists to maintain good deliverability.
• Create key segments based on customer behavior.
• Analyze list growth and engagement reports.

Take this course if:

You are looking to grow your list while maintaining good deliverability, and strategically create segments based on customer data. 

Note: This course is part 3 of 8 of the Klaviyo product certificate.

Sharlyne Rios is a customer education specialist at Klaviyo with a background in education and creative content. Prior to Klaviyo, Sharlyne taught 6th grade math, worked with various non-profits, and traveled to 40+ countries. Outside of work, you can find her hiking a mountain or swimming in the ocean. Connect with Sharlyne on LinkedIn.