Manage your profiles, lists, and segments
About this course
Looking to identify and understand your audience? In this course, you'll learn how to locate customer data, organize subscribers in a list, and create segments to target specific audience groups. This course will explore all the features and functionality within the Audience tab of your Klaviyo account.
By then end of this course, you will be able to:
- Define profiles, lists, and segments.
- Determine when to use a list and when to use a segment.
- Identify active versus suppressed profiles in an account.
- Manage lists to maintain good deliverability.
- Create key segments based on customer behavior.
- Analyze list growth and engagement reports.
Take this course if:
You are looking to grow your list while maintaining good deliverability, and strategically create segments based on customer data.
Note: This course is part 3 of 8 of the Klaviyo product certificate.
Your instructor:
Course outline
Lessons
- Understand your audience in Klaviyo
- Navigate a Klaviyo profile
- Make the most out of your profiles
- Use profile properties
- Grow your list
- Build a segment in Klaviyo
- Target goal-based segments
- Improve your audience engagement
- Put segments at the center of your strategy
- Final quiz: Manage your lists, segments, and profiles
- Feedback