Analyze your performance in Klaviyo

In this course, you will learn why, how, and what data to analyze in Klaviyo. That way, you can build a scalable reporting strategy and improve your marketing performance over time.

By the end of this course, you will be able to:

• Define attribution.
• Determine when to use specific reporting tools.
• Use KPIs to drive owned revenue (KAV).
• Create custom reports.
• Configure dashboards.
• Review benchmarks data.
• Improve low performing KPIs.

Take this course if:

You've implemented key strategies across Klaviyo and want to analyze the performance of each initiative.

Note: This course is part 7 of 8 of the Klaviyo product certificate.

Your instructor:

Mason Wheeler is a customer education specialist at Klaviyo passionate about creating content that helps customers solve problems, level-up their skills, and achieve their destiny. Outside of work he loves to spend time with his family outside, watch movies, and play games with his friends. Connect with Mason on LinkedIn.