Strengthen guest relationships for your hotel

This course will teach you how to use Klaviyo’s core features and AI capabilities to grow your hotel business and create more personalized guest experiences. You’ll learn how to connect your hospitality tech stack and bring reservation and guest data into Klaviyo so you can build a more complete view of each guest. From there, you’ll explore how to grow your marketing list, build hotel-specific segments, and send relevant campaigns and automated messages across the guest journey. You’ll also learn how to drive more direct bookings, increase revenue per stay, strengthen guest loyalty, and measure performance with hotel-specific reporting so you can make smarter marketing decisions in Klaviyo.

By the end of this course, you'll be able to:

• Integrate your PMS and other hospitality tools with Klaviyo to bring guest and reservation data into the platform.
• Grow your marketing list using direct and on-property acquisition strategies.
• Build hotel-specific segments using reservation objects, stay timing, guest value, and engagement data.
• Create campaigns that drive direct bookings and deliver more relevant offers across the guest journey.
• Set up automated flows for key moments across the guest journey, including booking confirmation, pre-stay, during-stay, post-stay, cancellation, and winback.
• Personalize messages using reservation, preference, loyalty, and guest data to increase engagement and revenue per stay.
• Analyze hotel marketing performance and revenue impact to make more informed decisions.
• Apply hotel-specific best practices and real hospitality use cases in Klaviyo.

Take this course if: You are a marketer in the hotel industry, looking for key strategies to better engage your guests and drive revenue for your business.

Prerequisites: We strongly recommended that you take the Getting started with Klaviyo learning path before you take this course, so you can implement these industry-specific techniques with ease.

Your instructor:

Jenny Clark is a customer education specialist at Klaviyo. She has a background in customer success and content creation. When not creating educational resources for Klaviyo’s customers, you can find Jenny choreographing for a competitive dance team, reading mystery novels, planning her own future novel, and spending time with friends and family.