Connect your hotel data before you scale
Understanding your guests starts with seeing the full picture: who they are, what they care about, and how they engage with your brand. Klaviyo connects your systems so you can bring every guest interaction together and turn insight into more personalized experiences.
Integrate your Property Management System (PMS) with Klaviyo
Your PMS holds the foundation of the guest story, from reservation status and stay dates to booking source and stay history. Connect Mews, Cloudbeds, or Guesty with Klaviyo to turn that data into unified profiles, hotel-specific segments, and timely messages that drive direct bookings and stronger relationships.
Connect all other systems you use for your onsite amenities and experiences
Your PMS tells you where a guest is staying, but your restaurant, spa, activities, and ecommerce systems reveal how they experience your property. Connect platforms such as OpenTable, Mindbody, Zenoti, or Boulevard with Klaviyo to recommend the right onsite experiences, unlock relevant upsells, and keep engaging guests after checkout.
Use guest profiles to drive revenue and retention
Once your data is connected, use the full guest profile to personalize every stage of the journey, from pre-arrival recommendations to post-stay winbacks. More relevant messages can help you drive direct bookings, increase revenue per stay, and give guests more reasons to return.
Personalize around the guest journey to keep people coming back
An exceptional guest experience relies on having personalized and consistent communication with your hotel throughout their journey - from before they’ve arrived onsite, to after they leave the premises. Learn how to create an effective pre-, during, and post-stay messaging strategy.
Pre-stay messaging
Before someone arrives onsite, proactively answer questions and get them excited about what’s to come. This is a great time to remind them of what they booked, encourage upsells, share itinerary guides, and recommend onsite restaurant reservations.
During stay messaging
When someone arrives at your hotel, give them a warm welcome and showcase what’s available to them. Share daily activities, restaurant specials, local excursions, and more.
Post-stay messaging
Once guests check out, the relationship shouldn’t end. Keep the conversation going with post-stay thank-you messages, review requests, personalized offers, or invitations to return. These timely touchpoints create more opportunities for repeat bookings and revenue.
Pro tip
Use Klaviyo Composer to help you draft campaigns in seconds.
Automate moments that drive bookings and revenue
You’re likely juggling multiple responsibilities for your hotel; marketing might just be a small piece of it. Flows are fantastic tools to help you engage with your guests at the right moment, without having to create and schedule new messages over and over again. Explore how you can maximize your flow strategy with less manual effort.
Start with high-impact flows
Focus first on flows that support the guest journey and drive revenue. Build around key moments, including welcome messages, abandoned checkout reminders, pre-arrival upsells, cancellation follow-ups, and winback campaigns.
Automate timely follow-up
Use guest actions and reservation milestones to trigger relevant messages automatically. Whether a guest abandons a booking, adds an upsell, cancels, or goes quiet after a stay, automation keeps follow-up moving without extra manual work.
Improve existing flows with Composer
Use Composer to review your current flows and identify gaps in content, timing, or coverage. Then make quick, targeted improvements that help each message feel more relevant and effective. Learn how to create and audit your existing flows with Composer.
Use Klaviyo’s AI and intelligence to improve faster
Let’s face it: your day-to-day is busy, and marketing planning and execution can take a long time. Luckily, Klaviyo has many AI and intelligence features that make your efforts easier, faster, and better aligned with your guests’ needs.
Connect performance to revenue
Start with hotel-specific dashboards, including Travel & Hotels, integration-specific dashboards for platforms like Mews, Cloudbeds, or Guesty, and Business Review. Use them to connect campaign and flow performance to reservations, direct bookings, revenue per available room, and revenue per booking.
Use AI to find patterns and gaps
Use Report Builder, K-SQL, and Composer to understand what is driving performance and where your messaging or timing can improve. Look for patterns by guest segment or stay stage, then use those insights to create more relevant campaigns, flows, and guest experiences.
Take one focused action
Turn each insight into one clear improvement, such as updating a welcome series, creating an OTA-booker segment, or improving a booking recovery flow. Test the change, measure the impact, and use what you learn to decide what to optimize next.
Bonus tip: support service operations with Customer Agent
Use Customer Agent to help handle common guest questions and support faster responses across service operations. This gives your team more time to focus on complex requests and high-value guest interactions.