Use custom objects in Klaviyo

Learn how to use custom objects to create more relevant customer experiences. Explore how custom objects work in Klaviyo, then use object data like reservations, subscriptions, pet information, and more to build targeted segments, automated flows, and personalized email and text messages.

By the end of this course, you will be able to:

• Identify how custom objects work in Klaviyo.
• Create and manage custom objects relevant to your business.
• Build segments and automated flows using custom object data.
• Personalize email and text message templates with customer information.
• Apply best practices to manage custom objects in Klaviyo.

Take this course if:

You are a technical marketer or developer who wants to create and manage custom objects in Klaviyo to build segments, timely flows, and more personalized messages.

Your instructor: 

CJ Palmer is a Senior Customer Education Specialist at Klaviyo. Before this role, CJ spent 3 years guiding Klaviyo customers through onboarding and professional services. When not at work, CJ enjoys spending time with family, reading, and taking long walks with his big Goldendoodle, Marshmallow.