Week 3: Segments

In Week 3, you will learn how to create high-value email segments and send your first targeted campaign.

By the end of this week, you will be able to:

• Use Segments AI to generate 3-5 valuable segments 
• Send a campaign to engaged segment
• Create a recent purchasers segment
• Create a  VIP segment

Prerequisites:

Complete all of the required modules in Week 2.

Note: This course is Part 3/8  of the KAP cohort program. 

Your instructors:

Ashley McDermott is a Senior Customer Education Specialist on the Academy team. She enjoys creating content that helps customers achieve their goals and grow their brands. When not at work, Ashley loves creative writing, reading, traveling, and hiking around New England. Connect with Ashley on LinkedIn or the Klaviyo Community.