Your BFCM campaigns, powered by AI
Whether you're sending email or text (SMS and RCS) messages, Klaviyo AI can help you save time. Just type in what you need, and get results in seconds.
Segments AI lets you quickly hone in on the right customers. Use Email AI to generate content and customize email layouts easily with simple text inputs. And with SMS AI, you can choose from ready-made messages that fit your brand and goals, or take inspiration to craft personalized messages.
To help you prepare for BFCM, we’ve curated some helpful prompts for Segments, Email, and SMS AI that you can copy and paste directly into the app to speed up campaign creation.
Black Friday:Kick off your sale by unveiling top deals
Drive excitement by emphasizing exclusive discounts and deals available only on Black Friday. Friday is the ideal day to create a sense of urgency with limited-time offers, highlighting new or popular products that engage customers and drive sales.
Segment prompts:
- Recent purchasers: People who have placed an order in the last 5 days.
- 90-day engaged subscribers: People who have opened or clicked an email at least once in the last 90 days.
- Text VIPs: People who can receive text message marketing and have placed at least 5 orders over all time.
Email prompts:
- Write an email announcing 20% off everything, with a bold Black Friday image at the top and 3 featured products below.
- Design an email featuring a bold headline about Black Friday, add 3 image blocks in a zig-zag layout for top deals emphasizing urgency, and a 'Shop Now' button.
Text prompts:
To generate more relevant text messages (SMS or RCS), start by selecting the Promotion campaign type for the following prompts.
- Black Friday discount: Write a message announcing Black Friday with up to 20% off, including a call-to-action to shop now.
- Black Friday time-sensitive: Create a message for Black Friday highlighting time-sensitive exclusive deals for text VIP subscribers.
Drive local community engagement
Encourage consumers to think locally and support the businesses that make their communities vibrant and diverse. Small businesses can use this opportunity to share messages that showcase their brand story and community impact. Larger businesses can participate by supporting, promoting, and partnering with local small businesses to foster a stronger local economy.
Segment prompts:
- 30-day engaged subscribers: People who have opened or clicked an email at least once in the last 30 days.
- 30-day text engaged subscribers: People who have clicked a text at least once in the last 30 days.
Email prompts:
- Generate a single column section celebrating Small Business Saturday in a text block, an image block of our brand, and a 'Support Small Business' button.
- Create an email that features quotes from customer reviews, and explains why they should shop from us on Small Business Saturday and include a 'Shop Local' button.
Text prompts:
To generate more relevant text messages, start by selecting the Promotion campaign type for the following prompts.
- Small Business Saturday: Write a message celebrating Small Business Saturday with a special 30% discount offer for text VIP subscribers.
- Small Business Saturday: Create a thank you message for recent shoppers with a Small Business Saturday 30% discount code and a link to shop.
Capitalize on the shopping momentum
Maintain engagement throughout the weekend to maximize sales during this critical shopping period. On Sunday, send campaigns such as last chance offers, featured “hot product” messages, or recommendations for bundles of gifts. You can also extend promotions, promote holiday gifts, or share early access to Cyber Monday deals for VIP subscribers to enhance customer loyalty.
Segment prompts:
- VIP email subscribers: People who can receive email marketing and have placed at least 5 orders.
- Text VIPs: People who can receive text message marketing and have placed at least 5 orders over all time.
Email prompts:
- Design a single-column email layout with a 'Last Chance' headline and a special discount offer for those who missed Black Friday deals, including a countdown timer and a 'Shop Now' button.
- Generate an email for VIP subscribers, offering early access to Cyber Monday deals with an image block, and a 'Get Early Access' button. Include featured products below.
Text prompts:
To generate more relevant text messages, start by selecting the Promotion campaign type for the following prompts.
- Last chance for Black Friday deals: Create a message for the last chance to shop Black Friday deals, including a countdown.
- Early access to Cyber Monday deals: Create a text for VIP early access to Cyber Monday deals, with a special link for exclusive access.
Use last-minute urgency to drive sales
Let your customers know it’s the last day to save. Take advantage of the growing trend of online shopping, and offer your best deals of the weekend on Cyber Monday. Offer exclusive online-only discounts and deals to consumers during the peak holiday shopping season. Be sure to exclude anyone who has already placed an order during the weekend.
Segment prompts:
- 90-day engaged subscribers: People who have opened or clicked an email at least once in the last 90 days.
- Text VIPs: People who can receive text marketing and have placed at least 5 orders over all time.
Email prompts:
- Generate an email draft featuring a large banner image announcing our Cyber Monday deals, a text block with details about limited-time offers and a call-to-action button saying 'Shop Cyber Deals' to convey a sense of urgency and excitement.
- Generate a section with four blocks highlighting different Cyber Monday promotions, each with an image, text, and 'Shop Now' button.
Text prompts:
To generate more relevant text messages, start by selecting the Promotion campaign type for the following prompts.
- Announcing Cyber Monday deals: Write an exciting text message for recent shoppers highlighting Cyber Monday deals.
- Top Cyber Monday deals: Create a message for text VIP subscribers encouraging them to shop before the Cyber Monday deals end.
Create a culture of generosity
In the flurry of consumerism, you can take this opportunity to raise awareness about important social issues and causes, show how your brand is giving back, or highlight how your business has positively impacted your community. Nonprofits can use this day to connect with new donors and supporters. Even if you aren’t a nonprofit, take a minute to show your audience how your brand is giving back during the holiday season.
Segment prompts:
- 30-day engaged subscribers: People who have opened or clicked an email at least once in the last 30 days.
- 30-day TExt engaged subscribers: People who have clicked a text at least once in the last 30 days.
Email prompts:
- Create a single column email with a heartfelt message for Giving Tuesday, including an image related to the cause, a story or testimonial, and a 'Donate Now' button.
- Design a section with three text blocks showing different ways to contribute on Giving Tuesday, each with a 'Learn More' button, and a closing message to follow us on social media.
Text prompts:
To generate more relevant text messages, start by selecting the Newsletter campaign type for the following prompts.
- Giving Tuesday text: Craft a text for recent shoppers to encourage subscribers to contribute to a cause.
- Giving Tuesday text messages for VIPs: Create a text message for VIP subscribers with a heartfelt thank you and a text encouraging Giving Tuesday donations.