Get quick copy suggestions for text messages
In text message marketing, every character counts, and impactful messaging is crucial. Klaviyo’s SMS assistant can streamline this process by quickly generating concise, mobile-optimized copy. Just input your campaign highlights, and you'll receive three optimized text message copy options to choose from.
3 tips for writing effective AI prompts
The beauty of generative AI is that these computer models are constantly learning and adapting. But there are a few tips you can follow to ensure that you’re getting to your intended result faster.
1. Use full sentences with natural language
You should write AI prompts the same way you would write a text message to a friend or colleague. Keep your tone conversational and avoid using abbreviations or short-hand “texting” language. The more detail you give to AI, the more informed it will be when generating the output.
2. Be specific and provide context
You are essentially teaching the computer about what you want to say before it generates copy for you. So be specific and include all key details related to the topic such as specific discount percentages, dates, timelines, qualifying merchandise, and any limitations or parameters around the subject. You can also provide some context around the purpose or goal of what you’re writing about.
3. Iterate until you get what you want
While AI is quite impressive, it won’t always meet your expectations on the first try. If you aren’t loving the results that the SMS assistant is generating, try tweaking your prompt by adding more details or more instructions on what you are looking for in the output. You can even add different commands to your AI prompt like Use a sarcastic tone of voice to tweak the output to match your brand tone. If you're not loving the first 3 generated results, simply click Get more ideas to see 3 fresh examples based on your same prompt.
Learn which copy leads to more conversions
SMS assistant helps you craft multiple copy options to test and optimize your messaging. To find out which version resonates best with your audience, conduct A/B tests on your text message campaigns.
Example scenario:
You’re about to launch a new state-of-the-art French Press and want to offer text message subscribers exclusive pre-order access. To determine which AI-generated copy drives the most conversions, use the following prompt in SMS assistant:
"Soon we will be launching our brand new state-of-the-art French Press. Our text message subscribers are getting exclusive first-access to this new product before anyone else. They can pre-order this amazing new product starting today, for the next two weeks."
Then, test the effectiveness of different variations, such as:
Variation A
Text: Be the first to savor perfection! Pre-order our new French Press today, exclusive to our text message subscribers.
Text message credits: 1
Variation B
Text: Secure your spot! Get early access to our state-of-the-art French Press. Pre-order yours now!
Text message credits: 1
Variation C
Text: Attention coffee lovers! Be the first to experience our state-of-the-art French Press! As a valued text message subscriber, you now have exclusive access to pre-order this amazing product before anyone else. Secure yours today:
Text message credits: 2
Tip: With Smart A/B testing, you can test different variations of your text messages in both campaigns and flows. Not sure how to configure an A/B test on a text message campaign? Follow our help center guide to learn how.