A simpler way to build segments
Segmentation is key for precise audience targeting, but finding the right definitions can be challenging. Klaviyo’s Segments AI simplifies this by turning your natural language prompts into smart segment suggestions, helping you quickly define and reach your ideal audience. Check out the video below to see how it works!
Best practices for building segments with AI
While segments AI is a powerful tool for quickly defining your target audience by generating suggested criteria based on your natural language prompts, you'll need to manually review and finalize the segment definitions.To ensure you get the most out of Segments AI and effectively define your target audience, follow these actionable tips:
Include marketing consent in your prompt
There are many use cases for segmentation in Klaviyo. Sometimes you might be using a segment for customer research or ad retargeting. Keep in mind that if you are building a segment that you plan to use for any of your marketing channels (email, text message, or mobile push), you need to include a consent statement in your prompt.
For example, “I want people who are consented to receive email and text message marketing...”
Note: A consent condition will not be automatically added by AI because you may choose to build a segment for a different reason where marketing consent is not relevant.
Use Segments AI as the starting point for new segments
Segments AI is only available to you if you are building a new segment, so if you want to edit an existing segment, you can make edits using the dropdowns in the segment builder.
When you are in the process of building a new segment, using this feature mid-build will overwrite any criteria that you have already entered into the segment builder. For that reason, it’s best practice to use Segments AI as a starting point, and then add or modify conditions as necessary afterward.
Adjust or add criteria with dropdowns as needed
Segments AI will provide you with a great foundation, but it’s important that you review what has been generated by AI before publishing. You can manually add, remove or adjust any criteria that you want. Remember, you ultimately have the final decision on which segment criteria is used. Segments AI is meant to help you hone in on your desired criteria faster. It is not designed to proactively suggest segments that you should build or what you should do with those segments.