Why set up a loyalty program?
Loyalty programs convert casual shoppers into long-term brand enthusiasts and keep your top customers engaged with your brand. That’s because they provide shoppers with unique rewards and recognition each time they buy.
You can communicate with loyalty program members through email, SMS, social media, and more to remind them about the valuable rewards they have earned or will earn as soon as they shop again; thus, encouraging repeat purchases.
Using data generated by loyalty programs like Smile.io with Klaviyo makes it easy to hyper-personalize your marketing to engage and retain your customers.
Learn more about Smile.io and how to integrate Smile with Klaviyo.
Discover how Smile.io boosts customer lifetime value and retention
After integrating, you will have access to loyalty program information in Klaviyo. Learn the top 3 strategies to make the most of this data and continue driving customer retention and loyalty.
Analyze loyalty-generated value
When you integrate Klaviyo and Smile.io, Smile.io will automatically start sending reward program events to your Klaviyo account. You can use these events to trigger messages directly from Klaviyo in the form of reward program emails.
Then, analyze your marketing emails with respect to how they impact reward events. For instance, use the number of loyalty point redemptions to measure the efficacy of point expiry reminder emails.
This will give you a better sense of how your rewards-related marketing impacts your loyalty-generated value and Klaviyo Attributed Value.
Reward your most loyal customers
Use profile properties and loyalty events to create segments of loyal customers. Then, promote exclusive deals and events to your most loyal customers.
For example, Dr. Sam's created a VIP segment of customers who redeemed rewards points and sent an exclusive double points offer.
Offering experiential rewards like this to your most loyal customers will make them feel valued and appreciated. Monitor key metrics like customer lifetime value, purchase frequency, and rewards redemption rate over time for this high-value segment.
Automate personalization with pre-built logic
Connecting your Smile loyalty program to Klaviyo will give you instant access to ready-to-use Klaviyo flow templates created by the loyalty experts at Smile.io. These templates already include dynamic customer rewards information and are often the best starting point to build your own email templates.
Use Smile templates for Klaviyo flows to target the right reward members with the right message at precisely the right time to drive sales and increase customer loyalty.
Drive value with loyalty data
Ready to try your hand at these strategies? Follow the steps below to implement each use case.
Analyze loyalty-generated value
The Smile.io and Klaviyo integration automatically sends these 8 dynamic events into Klaviyo:
- Birthday reward issued
- Points earned on orders
- Points redeemed
- Points expiring
- Referral started
- Referral completed
- Reward expiring
- VIP tier achieved
Each event includes a payload, or a set of additional fields telling you more about what happened.
Trigger flows off these events to inform customers of their loyalty status.
Some example flows to set up include:
- Joined VIP status (triggered by VIP tier achieved)
- Point balance reminder (triggered by Points earned on orders)
- Reward redemption reminder (triggered by Reward expiring)
- Point expiry reminder (triggered by Points expiring)
Then, use the above metrics to evaluate the loyalty success of your marketing activities.
For example, suppose you're sending point expiry reminder emails. In that case, you can now use rewards program events in Klaviyo, such as redemptions, to measure how successfully your flows drive the intended outcome.
Reward your most loyal customers
By integrating with Smile.io, you will automatically start syncing the following profile properties to Klaviyo for all customers in your rewards program:
- Smile Points Balance
- Smile Referral URL
- Smile State
- Smile VIP Tier Name
- Smile VIP Tier ID
We recommend using these profile properties and the above events to create dynamic segments that personalize your loyalty program communications. We recommend building segments like:
- Shoppers who have redeemed more than twice in the last month.
- Brand advocates who frequently refer their friends.
- Active program members who have recently achieved a higher VIP tier.
- And other possibilities that make sense for your brand.
Create a segment for customers in your highest loyalty program VIP tier like this example:
Once you've created this segment of high-value customers, you can promote early access to sales or bonus point events, invite them to VIP-only events, announce new product drops, and offer other exclusive perks.
Automate personalized messages with pre-built loyalty logic
After integrating Klaviyo with Smile.io, you will have access to the following pre-built Klaviyo flows:
You can also access these flows from the flow library.
These flows are designed to use the appropriate logic to dynamically let customers know about the benefits of the program they've joined, remind them that they have earned enough points to redeem for a reward, and remind shoppers to refer their friends to your store after placing an order.