Using the email template editor
Email marketing is essential for businesses looking to build lasting relationships with their customers. The email template editor allows you to focus on creating engaging emails without worrying about the technical details. You can easily add images, links, and dynamic product blocks to your email templates, so your customers go from opening your emails to checking out your website.
Use this powerful tool to create effective email campaigns that connect with customers, promote new products and promotions, and build brand loyalty. Watch the video below to learn how!
Key features in the Klaviyo email template editor
Let’s review the 5 core features of the email template editor.
Email template
What is it?
Saved email layouts with placeholder content for easy replication.
Why / how should I use it?
Streamline campaign and flow email creation with templates. Once you create an email template, save and reuse different layouts and styles for efficient marketing.
Email template library
What is it?
Klaviyo’s collection of pre-built email templates are designed to optimize click-through rates with strategic CTA placement and an ideal email length.
Why / how should I use it?
Use the library as inspiration or to find a solid foundation for your emails. To access the library, go to Content > Templates.
Email template editor
What is it?
Klaviyo’s drag-and-drop editor for creating and customizing email templates.
Why / how should I use it?
Easily create emails without coding. Suitable for anyone to design personalized emails.
Drag-and-drop blocks
What is it?
Blocks of content (e.g., text, images, and tables) for building email templates in Klaviyo’s editor.
Why / how should I use it?
Simplify content creation with drag-and-drop blocks. Easily customize your email template by dragging and dropping blocks to create the design that suits your needs.
Styles panel
What is it?
Styling settings for overall email template appearance (background color, fonts, margins, etc.).
Why / how should I use it?
Set once to apply consistent styles across your email template, saving time and ensuring uniformity.
Key blocks found in the email template editor
Add those final touches to your email. Use the blocks to customize and arrange your content to make your emails engaging and clear for your audience. Let's explore the use cases for each block to help you choose the right one for your email design:
Create space between sections
Add additional space in your email or within a specific section or block with the following blocks:
Drop shadow
Enhance your message by adding a drop shadow to highlight important images or text, giving them more depth and emphasis.
Divider
Easily create a visual break between different parts of your email with a simple line, making it clear where one section ends and another begins.
Spacer
Use the spacer block to customize the amount of space between blocks vertically. This helps improve the overall layout by adding white space, making your email more readable and organized.
Provide structure throughout the email
Add structure and consistency to your email with the following blocks:
Header bar
Include a header bar block to feature your logo and navigation links, making it easy for readers to explore different sections of your website. Keep your links clear, direct, and relevant to the content in your email.
Split block
Use a split block to show an image alongside text side by side. It’s great for pairing visuals with explanations in a clear and engaging format.
Columns
Opt for a column layout to arrange content side by side. Whether it’s one column or up to four, you can neatly organize different types of content to improve readability and structure.
Tables
Incorporate table blocks to organize content with multiple columns and rows, incorporating text and images. Tables are particularly useful for footers, displaying logos, icons, or navigation elements consistently across different email sections.
Add content within a section or in a column
Incorporate the information and content you need within your email using these blocks:
Text
Share your message clearly and effectively using text blocks within your email sections or columns.
Image
Use an image block to insert an image into your email in a section or column. Customize settings like alt text, URLs for clickable images, and styles to make your emails visually engaging.
Button
Use button blocks for clear calls-to-action (CTAs). Include a main CTA and a few relevant additional buttons with filled-out text and URLs, guiding recipients to take specific actions.
Social links
Add social icons easily with the social link block, linking to your social media profiles like Instagram, Pinterest, Facebook, and more.
Product
Feature items from your store catalog using the product block. Choose between Dynamic for automatic updates via product feed or Static to manually select catalog items that won't update automatically.
Review quote
If you use Klaviyo Reviews, showcase real customer feedback to build trust and increase conversions. The reviews quote block lets you highlight selected reviews or dynamically display reviews tailored to recipients based on their history.