Show the right products to the right customers
Use your customers' browsing and purchase history to your advantage. Klaviyo’s AI-powered product feeds help you understand what your customers might want next by analyzing their past behavior. This means you can recommend products they’re likely to love, making your suggestions more relevant and boosting your sales.
Configure a personalized product feed in Klaviyo
In this video, you’ll learn how to configure a product feed in Klaviyo. In order to do this, your catalog must be integrated with Klaviyo through a pre-built integration or a custom catalog integration.
Best places to use personalized recommendations
Once you’ve configured product feeds in Klaviyo, you can add them to any email message you send. Wondering where product recommendations will be most impactful? Start by adding personalized product feeds to the following message types:
Browse abandonment flow
Type of feed to add:
Based on customer’s view history
Why it works:
Reminding site visitors of items they’ve previously looked at will help keep your products front-of-mind. It may even trigger mental connections like “oh, my friend recently bought one of these” or “I keep seeing this on Instagram”. All of these reinforcements can help push a prospect to purchase.
Abandoned cart flow
Type of feed to add:
Based on customer’s view and purchase history
Why it works:
If someone added an item to their cart, it’s a safe assumption that they shopped around. And if they didn’t, you might be able to get them to add products to their cart. Use a headline like “Toss these in your cart while you’re at it . . .” or “The more the merrier.”
Repeat purchase flow
Type of feed to add:
Based on customer’s purchase history
Why it works:
You have strong signals showing you what a customer wants because they’ve already bought something. Curate their next buying opportunity based on what they are inclined to purchase.
Product-focused campaign
Type of feed to add:
Based on customer’s view and purchase history
Why it works:
If you’re sending a product feature campaign, or highlighting a specific product, there is no guarantee every customer will want it. Grab a few extra conversions by including a “You may also like” section with products they’re likely to want.