Turn your best customers into your best marketers with friend-to-friend referrals
Consumers are far more likely to trust recommendations from their friends and family over any advertising. In fact, 86% of people trust personal referrals, compared to just 2% who trust online ads.
With friend-to-friend referrals, you can have your customers do the hard work for you: share your brand with their network and bring in qualified prospects who are more likely to convert.
A referral program like impact.com/advocate is easy to integrate and manage. See how real brands use the Klaviyo <> Impact integration to engage customers, increase conversions, and expand their referral programs.
To measure success, brands can track:
- Increase in referral-attributed revenue
- Increase in customer participation in the referral program
- Higher repeat purchase rates among referred customers
- Email engagement rates (CTR, open rates) for referral-focused campaigns
Create highly targeted segments using referral data:
- Potential advocates: Customers who have recently made a purchase but haven’t referred anyone yet.
- Top referrers: Customers who have successfully referred multiple friends.
- Dormant referrers: Customers who previously referred someone but haven’t recently.
Automate email flows to engage customers at key moments:
- Post-purchase referral invite: Prompt customers to refer friends right after checkout.
- Reward notification: Keep customers engaged by automatically notifying them when they earn a referral reward.
- Dormant referrer re-engagement: Remind past referrers of their success and invite them to refer again.
Send targeted campaigns to drive more referrals:
- Showcase success stories: Highlight top referrers and the rewards they’ve earned to inspire others.
- Limited-time bonus incentives: Promote seasonal or exclusive referral bonuses.
- Leaderboard or gamification updates: If running a tiered rewards program, show standings and encourage participation.
Customer referral marketing isn’t just another acquisition channel; it’s your most trusted, highest-converting, and most cost-effective growth strategy. With friend-to-friend referrals, you can turn every happy customer into a revenue-driving advocate with ease. Learn more about impact.com or schedule a demo here.
Affiliate programs
Effective communication is essential for keeping your affiliates motivated and encouraging them to promote your products.
Integrate your affiliate program with Klaviyo to sync key metrics into Klaviyo. With an affiliate program like Social Snowball, you can then set up email and SMS flows based on these metrics to expand your affiliate marketing and reach.
1. Create a welcome flow to welcome new affiliates and kickstart their creative process:
- Welcome the new affiliate to the program.
- Orient them to how the program works.
- Provide examples of content for affiliates to create.
- Highlight high-performing affiliates and explains what contributed to their success.
2. Thank affiliates
Your affiliates are a valued part of your marketing strategy, so use flows to make them feel valued and let them know you appreciate their input. Set up a flow that is triggered whenever an affiliate tags your brand on social media. Use this flow to thank them for their content keeping your affiliates engaged and inspire them to keep posting.
3. Set up flows to keep affiliates apprised and accountable:
- Notify affiliates when they reach sales milestones
- Showcase new rewards that have been unlocked
- Remind affiliates to promote your brand if they haven't made a sale in over 30 days
These are just a few of the many flows you can set up in Klaviyo to keep your affiliates engaged and motivated.
Influencer marketing
Partner with influencers who align with your brand to reach a wider audience. Provide them with exclusive discounts or special perks to share with their followers. Authentic content and personal recommendations can significantly boost trust and conversions.
Integrate an influencer program like Social Snowball with Klaviyo to automate most of the communication needed to run the program.
1. Automate communications
Whenever a new event occurs (an influencer signs up, posts on social media and tags you, or drives a purchase), automatically trigger an email or SMS flow from your Klaviyo account to the influencer.
2. Personalize content
You can also personalize the content of your communications with influencers by using custom properties. This includes unique details about your influencers, such as their commission rates and unique affiliate links, which can be stored in their subscriber profiles in Klaviyo. This allows you to include dynamic values that are specific to each influencer in the emails and SMS messages you send them.
3. Encourage authenticity
Influencer marketing works because your customers resonate with an influencer's personal brand. In your communications with your influencers, encourage them to use that as a superpower. Influencers should speak about products in their authentic voice to best resonate with the people that signed up to listen to that voice.
Book a demo to learn more about Social Snowball.