What is Klaviyo AI?
AI, or artificial intelligence, is the simulation of human intelligence processes by machines. Given the massive amount of digital data and computing power available to the average person today, tasks that used to take humans weeks to complete can take a computer just a few seconds. In the context of marketing, AI can analyze massive amounts of data, identify trends, make predictions about future customer behavior, and even create marketing content.
What started as a mystical feat of computer science has turned into one of the world's most powerful marketing tools.
AI has been working behind the scenes in Klaviyo for years, powering features like predictive analytics, industry benchmarks, and personalized product recommendations. But now, we’re releasing the power of AI across the platform through a full suite of intuitive features that will transform the way you work.
Understand the applications of AI
Before we dive into the specific features of Klaviyo AI, let’s take a minute to understand the different applications of artificial intelligence. You may have heard the terms generative AI and machine learning. What’s the difference? Many of the tools that you interact with day-to-day are powered by one of these forms of artificial intelligence.
Generative AI
Generative AI is a type of artificial intelligence that is trained on a specific set of data, and then uses machine learning techniques to actually create (or generate) new content. It looks for patterns and relationships within the training dataset, and uses these trends to help create something new that looks similar to something a human might create.
Popular tools like ChatGPT, DALL-E, and Bard are all examples of generative AI tools that can write copy, generate images, or construct original answers based on a prompt.
Machine learning (ML)
Machine learning is a type of artificial intelligence that analyzes massive amounts of data in order to derive insights and make predictions. Machine learning algorithms are designed to automatically improve in accuracy as new data is ingested into the model.
The output from a machine learning model usually takes the form of classifications or inferences. Machine learning powers common digital experiences like recommendation engines, search suggestions, and speech recognition tools (Siri, voice-to-text, etc).
Reach your best performance faster
Klaviyo AI will help you anticipate customer behavior, save time, and optimize your marketing efforts. Keep an eye out for the sparkle icon across the platform. This sparkle icon indicates that a feature is powered by AI. Klaviyo AI does the heavy lifting for you, so you can build more meaningful connections with every customer. Explore the AI features that will help you achieve key business goals.
Save time
Focus your team’s time on higher impact work with generative AI tools across the platform:
- Segments AI
- SMS AI
- Email AI
- Reviews AI
Optimize your marketing
Put optimization on autopilot with automated experimentation and benchmarks:
- Smart A/B tests
- Smart send time tests
- Forms display optimization
- Personalized peer benchmarks
- Guided warming (not covered in this course)
Predict what customers want
More accurately anticipate what customers really want (and when) with predictive insights:
- Predictive analytics
- Personalized product recommendations
Klaviyo AI is only available on paid plans
In this course, we will explore how each feature works, as well as some best practice applications of how you can start implementing these tools into your regular marketing routine. It's important to note that Klaviyo AI is only available for paid Klaviyo plans. Free account users will have limited access to AI features.