Use Shopify Markets data in Klaviyo to personalize the customer experience

Deliver a localized experience across every touchpoint

Picture this: a customer browses your website in French, explores products, and completes a purchase after a smooth shopping journey. A few days later, they get a follow-up message in English, despite never visiting your English-language website. The experience feels off, the message feels less relevant, and the opportunity to re-engage is lost.

As Shopify merchants expand internationally, many use Shopify Markets to deliver localized experiences on their website. By integrating Shopify Markets with Klaviyo, that localization continues beyond the site, so every message feels just as relevant as the experience that brought customers there in the first place.

How Shopify Markets data powers personalization in Klaviyo

Shopify Markets lets you manage international selling from a single Shopify account while delivering localized storefront experiences by market. A market can represent a single country or a group of countries, each with its own regional setup.

Customers choose their region and language, which Shopify saves under the locale property. The region determines the product catalog and pricing they see, while the language controls how the store is displayed, creating a browsing and checkout experience that feels natural.

When you integrate Shopify Markets with Klaviyo, both the locale property and market-specific catalog variations sync to Klaviyo. You can use this data to personalize campaigns, segments, and flows, so your messages stay consistent with the language, products, and context customers experienced on your site.

How to use Shopify Markets data in Klaviyo

Once Shopify Markets data is available in Klaviyo, you can use it to personalize your customer experience across messages, audiences, and automations. Watch the video below to explore 3 practical ways to use locale data in Klaviyo.

Let’s dive deeper into each use case and explore how this looks in practice. Browse the gallery below to see how the fictional brand Beantown Coffee uses Shopify Markets data in their Klaviyo account to deliver more relevant, localized experiences at scale. Beantown started as a single corner café in downtown Boston, and has grown into an international coffee brand with cafés across the U.S., U.K., and Europe.

Localize message content Build language or market-based segments Customize flow logic by market

What you can do:

Localize your message content to deliver the most relevant information to subscribers.

Use cases:

• Use Smart Translations to localize entire messages and automatically send each customer the right version based on their locale
• Display the right language and currency in product blocks with locale-aware catalogs
• Tailor specific content blocks, such as banners, to keep one core message while adapting details by market using show/hide logic

Example:

Beantown Coffee launches a new coffee blend globally with a single campaign delivered in English, French, German, and Spanish. The hero image changes by country, and the product block automatically shows prices in dollars for the US, pounds for the UK, and euros for Europe.

What you can do:

Create segments based on locale data to further tailor your campaigns.

Use cases:

• Target subscribers who prefer a specific language regardless of where they are located using the “Locale:Language” property
• Build market-based segments using the “Locale:Country” property when location, pricing, or regional policies matter more than language

Example:

After updating its shipping policy in France, Beantown sends a notice campaign to a segment of all France-based customers. Later in the year, it sends a campaign celebrating Francophonie Day to a segment of all customers who prefer French, regardless of where they are based.

What you can do:

Use locale data to control how customers move through a flow.

Use cases:

• Use locale date in trigger filters to run one flow per market
• Apply locale-based conditional splits within a single flow to create regional paths

Example:

Beantown’s welcome series includes a conditional split based on customer location. Each path delivers a different welcome offer, tailored to the country where the customer shops.

Integrate Shopify Markets with Klaviyo

Ready to integrate Shopify Markets with Klaviyo? Follow the steps below:

1. Navigate to Integrations in the main menu.
2. Select the Shopify integration.
3. Under Shopify Markets, tick the box labeled Sync Shopify Markets to Klaviyo.

Note: The initial sync may take some time, since Klaviyo is pulling product data for every language and market in your store.

For more information and detailed instructions, visit our help article on integrating with Shopify and using Shopify Markets with Klaviyo.