Building a Brand Voice

Building a Brand Voice

Learn how to create a distinct brand voice that will resonate with your brand community and convey the message behind your business.

About this course

Your brand is much more than a product or service— it is a combination of your loyal customers, the dedication of your team, an overall feeling, a mission, and a community built over time. The question that arises in ecommerce marketing is this: how do you convey your brand’s mission and tone to resonate with an audience that grows with your company? In this course, you will learn how to build a brand voice and attract like-minded customers to join your community.

In this course, we'll cover:

  • Getting to know your brand
  • Getting to know your audience
  • Building your voice
  • Staying consistent across owned channels
  • Combining owned channels with social
  • Keeping up the momentum

Take this course if:

This course is perfect for anyone new to ecommerce marketing and branding!

Curriculum26 min

  • Introduction
  • Overview 1 min
  • Get to Know Your Brand
  • Get to Know Your Brand 2 min
  • Get to Know Your Audience
  • Through Personas 2 min
  • Through Research 2 min
  • With Segmentation 3 min
  • Build Your Voice
  • Be Polished 2 min
  • Have a Clear Call-to-Action 1 min
  • Personalize Your Messaging 2 min
  • Stay Consistent Across Owned Channels
  • Stay Consistent 3 min
  • Combine Owned Channels with Social
  • Combine Owned Channels with Social 2 min
  • Keep Up The Momentum 1 min
  • Next Steps
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min

About this course

Your brand is much more than a product or service— it is a combination of your loyal customers, the dedication of your team, an overall feeling, a mission, and a community built over time. The question that arises in ecommerce marketing is this: how do you convey your brand’s mission and tone to resonate with an audience that grows with your company? In this course, you will learn how to build a brand voice and attract like-minded customers to join your community.

In this course, we'll cover:

  • Getting to know your brand
  • Getting to know your audience
  • Building your voice
  • Staying consistent across owned channels
  • Combining owned channels with social
  • Keeping up the momentum

Take this course if:

This course is perfect for anyone new to ecommerce marketing and branding!

Curriculum26 min

  • Introduction
  • Overview 1 min
  • Get to Know Your Brand
  • Get to Know Your Brand 2 min
  • Get to Know Your Audience
  • Through Personas 2 min
  • Through Research 2 min
  • With Segmentation 3 min
  • Build Your Voice
  • Be Polished 2 min
  • Have a Clear Call-to-Action 1 min
  • Personalize Your Messaging 2 min
  • Stay Consistent Across Owned Channels
  • Stay Consistent 3 min
  • Combine Owned Channels with Social
  • Combine Owned Channels with Social 2 min
  • Keep Up The Momentum 1 min
  • Next Steps
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min