Benefits of Both SMS and Email for a Launch 1 min
Before You Launch a Product 1 min
- Choosing Your Content and Audience
Creating Compelling Content 1 min
Picking Your Audience 2 min
- Stages of a Product Launch
Pre-Launch 1 min
Launch 1 min
Post-Launch 1 min
Product Launch Calendar 1 min
- Next Steps
Other Ideas for a Product Launch 2 min
Knowledge Check 1 min
Additional Resources 1 min
Feedback 1 min
Leveraging SMS and Email for a Product Launch
This course shows how to use SMS and email for product launch promotions.
When planning a new product launch, it’s important to raise awareness and stir excitement before the release date. One of the tools in a Klaviyo marketer's tool box is the ability to combine email and SMS messages to drive interest and engagement for the product in advance of the launch.
In this course, we will cover:
- Creating the content for a launch
- Choosing your audience
- Making a product launch campaign schedule
Take this course if:
You want tips for creating a product launch calendar or using both SMS and email in your strategy.