Leveraging SMS and Email for a Product Launch

Leveraging SMS and Email for a Product Launch

This course shows how to use SMS and email for product launch promotions.

About this course

When planning a new product launch, it’s important to raise awareness and stir excitement before the release date. One of the tools in a Klaviyo marketer's tool box is the ability to combine email and SMS messages to drive interest and engagement for the product in advance of the launch.

In this course, we will cover: 

  • Creating the content for a launch
  • Choosing your audience
  • Making a product launch campaign schedule

Take this course if: 

You want tips for creating a product launch calendar or using both SMS and email in your strategy. 

Curriculum14 min

  • Introduction
  • Benefits of Both SMS and Email for a Launch 1 min
  • Before You Launch a Product 1 min
  • Choosing Your Content and Audience
  • Creating Compelling Content 1 min
  • Picking Your Audience 2 min
  • Stages of a Product Launch
  • Pre-Launch 1 min
  • Launch 1 min
  • Post-Launch 1 min
  • Product Launch Calendar 1 min
  • Next Steps
  • Other Ideas for a Product Launch 2 min
  • Knowledge Check 1 min
  • Additional Resources 1 min
  • Feedback 1 min

About this course

When planning a new product launch, it’s important to raise awareness and stir excitement before the release date. One of the tools in a Klaviyo marketer's tool box is the ability to combine email and SMS messages to drive interest and engagement for the product in advance of the launch.

In this course, we will cover: 

  • Creating the content for a launch
  • Choosing your audience
  • Making a product launch campaign schedule

Take this course if: 

You want tips for creating a product launch calendar or using both SMS and email in your strategy. 

Curriculum14 min

  • Introduction
  • Benefits of Both SMS and Email for a Launch 1 min
  • Before You Launch a Product 1 min
  • Choosing Your Content and Audience
  • Creating Compelling Content 1 min
  • Picking Your Audience 2 min
  • Stages of a Product Launch
  • Pre-Launch 1 min
  • Launch 1 min
  • Post-Launch 1 min
  • Product Launch Calendar 1 min
  • Next Steps
  • Other Ideas for a Product Launch 2 min
  • Knowledge Check 1 min
  • Additional Resources 1 min
  • Feedback 1 min