Analyze your performance in Klaviyo

About this course

In this course, you will learn why, how, and what data to analyze in Klaviyo. That way, you can build a scalable reporting strategy and improve your marketing performance over time.

By the end of this course, you will be able to:

Define attribution
Determine when to use specific reporting tools
Use KPIs to drive owned revenue (KAV)
Create custom reports
Configure dashboards
Review benchmarks data
Improve poor performing KPIs

Take this course if:

You've implemented key strategies across Klaviyo and want to analyze the performance of each initiative.

Note: This course is part of the Klaviyo product certificate.

Your instructor:

Mason Wheeler is a customer education specialist at Klaviyo passionate about creating content that helps customers solve problems, level-up their skills, and achieve their destiny. Outside of work he loves to spend time with his family outside, watch movies, and play games with his friends. Connect with Mason on LinkedIn.

Curriculum41 min

Get started with analytics
Track success with attribution 7 min
Utilize Klaviyo's analytics capabilities 5 min
Contextualize your reporting
Create custom reports to analyze success 8 min
Utilize dashboards to monitor performance 7 min
Compare your performance with benchmarks 3 min
Improve your marketing metrics 10 min
Take the next step
Final quiz 1 min
Feedback

About this course