When building solutions with Klaviyo’s APIs, you are only limited by your own creativity. Let's take a look at a few examples of real solutions that have been built for Klaviyo. While the opportunity of what you can build is vast, the most successful solutions have a few key things in common:
- They solve real customer problems.
- They make workflows easier or more efficient.
- They focus on one specific objective.
Plant a tree with every order
Treeapp developed an integration for Klaviyo that allows brands to plant a tree every time their customers take a specific action.
Problem: Offset carbon emissions and demonstrate corporate social responsibility with minimal additional overhead
Solution: The Treeapp integration allows brands to plant trees using a webhook action within Flows, which sends a POST request to the Treeapp system. Upon receiving the the Plant Tree request, Treeapp sends an event back to Klaviyo called Treeapp Impact Update, which is logged onto the profile of the user who triggered the flow.
Impact: Brands can integrate quickly, then use data from Treeapp events for segmentation, targeting and personalization. This allows users to build entire reward systems or engagement programs centered around their sustainability efforts. Creates a positive environmental impact, and helps to increase brand loyalty and customer retention.
Automate recurring email campaigns
With no point-and-click solution in Klaviyo for setting up recurring campaigns, some companies are left wondering how they can possibly automate the building and scheduling of regularly recurring campaigns.
Problem: Some companies need to send a daily, weekly, or monthly digest campaign that goes out at the same time and holds a consistent format. This cannot be achieved through flows since flows are based on events and behaviors, and are not anchored to a specific date or time.
Solution: Use Klaviyo's APIs to automate the configuration, scheduling, and sending of this recurring campaign. Set up an external HTML data source to host the message content. Using a serverless IDE tool like Napkin.io or Replit, you can create and run your program that will create and send recurring campaigns by pulling in content from the source file.
Impact: Instead of going into Klaviyo’s campaign editor everyday, cloning the previous campaign, swapping the content, and sending the campaign, the only daily task for the brand’s team will be to update the source file with the right content. This type of innovation improves efficiency and gives valuable time back to busy teams.
Send digital gift notes upon delivery
Giftnote developed an integration with Klaviyo that allows brands to automate branded gift notes that are delivered to recipients alongside their gift delivery through email and SMS.
Problem: It’s incredibly hard to differentiate which orders are purchased as gifts, and which are not. That means there is a ton of valuable information missing from a Klaviyo account when it comes to buyer intent, which means a missed opportunity for segmentation and targeting.
Solution: Giftnote’s Shopify widget gives end users the ability to add a gift note to their purchase at checkout. Their integration with Klaviyo sends Giftnote data into Klaviyo alongside the checkout event, giving brands full visibility of who is buying gifts, as well as who is receiving the gift. Brands can then customize their flows to deliver their Giftnote messages, which allows Klaviyo to remain their single control center for all customer communications.
Impact: Syncing Giftnote data to Klaviyo creates richer customer profiles, and exposes the revenue impact of gifting. With all data in one place, brands can build strategies around new customer acquisition through gifting.