A simpler way to build segments
Segmentation is key for precise audience targeting, but finding the right definitions can be challenging. Klaviyo's Segments AI simplifies this by turning your natural language prompts into smart segment suggestions, helping you quickly define and reach your ideal audience. Check out the video below to see how it works!
Best practices for building segments with AI
While segments AI is a powerful tool for quickly defining your target audience by generating suggested criteria based on your natural language prompts, you'll need to manually review and finalize the segment definitions.To ensure you get the most out of Segments AI and effectively define your target audience, follow these actionable tips:
Segments AI is only available when building a new segment, and it will overwrite any conditions you have already entered. Always use it as your starting point before making manual adjustments.
If your segment will be used for email, SMS, or push marketing, include a consent statement in your prompt — for example, "people who are consented to receive email marketing." AI will not add consent conditions automatically.
Launch Segments AI before entering any manual conditions. It works best on a clean slate and is not available when editing an existing segment.
AI generates a strong foundation, but always review the suggested conditions and use the segment builder dropdowns to add, remove, or refine criteria before publishing.