Create a single main list for each channel
The goal of every business is to build lasting relationships with their subscribers. A strategy to keep in mind is to communicate with your audience through their preferred marketing channel (i.e. email, text message, or both). Then, treat each channel separately and create a designated list for each channel.
Let's dive into why you should create a single main list for each channel from the start to help you organize your subscribers.
Note: Need technical support? Bookmark how to create and add subscribers to a new list.
Make it easy to join your list
Lists are static, meaning once you create a list, people will only join for manual reasons (e.g., when you upload a new contact or they subscribe via a form).
To grow your list, give website visitors several opportunities to subscribe across multiple touch points. Review the strategies below for ideas on how you can continue to grow your list beyond just a standard sign-up form on your homepage.
Provide incentives
Offer high-quality incentives that are only accessible by signing up for your list. Clearly communicate the value someone will receive by joining your list (e.g., exclusive discounts, free shipping, or annual birthday gifts).
If you offer both email and text message, we recommend using a multi-step pop-up form to collect someone's email first and then phone number second in a cohesive experience.
Offer multiple sign-up options
Strategically place sign-up forms across your website, so website visitors have multiple reminders to join your list.
For instance, you should:
- Use a form teaser to give subscribers time to browse your site and then easily return to the form if they're interested.
- Place an embedded form in the footer of your website that is visible on every page.
Collect consent at checkout
Who is more engaged than someone actively making a purchase on your website?
You can collect email and text message consent at checkout depending on the ecommerce platform you use. Refer to our Help Center guidance for your specific ecommerce integration to enable consent at checkout on your website.
If you manage a brick-and-mortar store as well, you can consider hosting events that require attendees to sign up for your list on your website or via a QR code prior to joining.
Acquire leads on social media
Enable social auto-replies to easily convert Instagram followers into subscribers! When you set up a campaign, all your subscribers need to do is Direct Message or comment a specific keyword, which kicks off a seamless opt-in flow right inside of Instagram.
Additionally, if you have the budget, leverage Klaviyo's Meta Ads integration to run targeted lead ads across the Meta ecosystem (i.e., Facebook, Instagram, Messenger). You can connect your lead ad to a Klaviyo list to collect new subscribers directly through these social channels.
Lastly, you can create a landing page that promises sneak peeks into a new collection for those who subscribe to marketing. Then, post the landing page link on your company's social media pages to collect new subscribers.
Maintain a healthy list
A healthy list consists of real, engaged contacts. Take the following steps to maintain healthy marketing lists:
Require subscribers to confirm their email before joining your list. This filters out fake addresses and accidental sign-ups, protecting your deliverability.
Create a segment of unengaged contacts and exclude or suppress them from your regular sends to reduce spam rates and protect your sender reputation.
Apply tags to organize lists and segments by goal or campaign, making it easier for your team to search and collaborate across your Klaviyo account.
Track subscriber gains and losses over time with the list growth report, then adjust your acquisition strategy based on where new subscribers are coming from.