Create a visual roadmap for your content
Use the Klaviyo campaign list view, calendar view, and planner to streamline your campaign content creation and improve your overall marketing strategy.
Establish a consistent sending pattern
Once you pencil in the campaigns you want to focus on for the next month or quarter, you can get even more specific and consider the optimal time to reach your audience. These action steps will guide you in identifying the ideal sending cadence for your brand.
Review sending cadence best practices
While we all like receiving interesting email newsletters and great offers through text, getting too many messages can make us not want to open or receive any more in the future.
It's important to get your sending frequency just right to avoid subscriber burnout. Here are some best practices to help you develop a sending strategy that grows with your business.
- Consider your team’s capacity to determine a realistic campaign send for each week or month.
- Use your channels strategically for each campaign send based on your target audience.
- Stay consistent with your campaign sending and only increase gradually, as needed.
- Build in quarterly flexibility to adapt your plans and achieve business goals.
Identify high-engagement days for campaigns
Once you set a sending cadence, choose which days to send your messages. It's usually best not to send campaigns to the same customers daily, as this can cause list fatigue and lead to less engagement.
Only send daily if customers expect it from the start, like with a fitness challenge where they sign up to receive a daily workout email. In these cases, daily messages can be effective!
That said, there are some days of the week will work best for certain campaigns:
- Monday to Wednesday: Early in the week, subscribers are getting back to work and ready to learn. These days are ideal for a newsletter with informative content. Additionally, you can give customers a heads-up on a new product launch.
- Thursday to Sunday: The second half of the week is when subscribers usually head out in town with loved ones, shop online, or hear about great promotions from their friends. These days are perfect for sending promotional offers or reminding customers about a new product launch.