Increase repeat purchase rate with Klaviyo

Repeat purchasers are a vital part of most brands’ marketing strategies, often accounting for 20% to 40% of your customer base. However, this crucial segment is easy to overlook when creating a holistic marketing plan. With Klaviyo Advanced KDP or Marketing Analytics, you can build an automated repeat purchase strategy that runs on autopilot while still delivering a personalized experience.

Additionally, you can leverage key insights to enhance your merchandising strategy, Identify peak seasons for your business, and gain a deeper understanding of how customers engage with your brand—future-proofing your overall strategy.

By the end of this course, you will be able to:

• Understand how Klaviyo Advanced KDP can drive increased repeat purchase rates.
• Use a repeatable framework to build a repeat purchase rate strategy.
• Apply key Klaviyo Advanced KDP and Marketing Analytics features to implement a repeat purchase rate strategy using Klaviyo.
• Evaluate the effectiveness of repeat purchase rate strategy.
• Learn from key use cases on how to build a repeat purchase rate strategy using Klaviyo.
• Follow key best practices to build a repeat purchase rate strategy using Klaviyo.

Take this course if: You are a Klaviyo Customer interested or currently using Klaviyo Advanced KDP or Marketing Analytics and would like to optimize the product to increase your repeat purchase rate.

Monica Sindwani Walsh is a principal partner education specialist at Klaviyo.  She has a background in customer education, admissions marketing, and teaching. When not at work, you can find Monica hiking, biking, and trying out new recipes and restaurants. Connect with Monica on Linkedin or the Klaviyo community.