Explain the function and value of APIs

Start your journey into the world of APIs and discover their role in data exchange with Klaviyo. This course is designed to demystify APIs, showing how they connect various data sources and interact with Klaviyo's data model. Through real-world scenarios, we'll explore the technical terminology and concepts that APIs rely on, helping you understand and communicate with Klaviyo developers.

By the end of this course, you will be able to:

• Define API.
• Explain the essential functions of APIs.
• Identify practical applications of Klaviyo APIs.
• Define technical terminology commonly used by developers.
• Demonstrate how APIs transfer data into and out of Klaviyo from other tools and systems.
• Describe how APIs interact with the data in your Klaviyo account.

Take this course if:

You're a marketing professional seeking to enhance your understanding of APIs and their applications within Klaviyo. There are no prerequisites; however, a basic understanding of the customer data that exists in Klaviyo will be beneficial for comprehending course content.

Your instructor:

Michaela Fooksa is a developer education specialist at Klaviyo with a background in education and computational biology. When not at work, you can find her exploring local trails on skis or on foot or curled up with a book. Connect with Michaela on LinkedIn or the Klaviyo Community.

Return to the API fundamentals learning path.