BFCM Beginner Bootcamp

This learning path will take you through your BFCM strategy step by step, from setting goals and crafting targeted offers to growing your list, launching high-impact campaigns and flows, and reviewing results. Along the way, you will gain the skills and strategies to protect deliverability, boost sales, and turn seasonal traffic into loyal, repeat customers for years to come.

In this learning path, you will:

• Set measurable BFCM goals and select KPIs.
• Build segmented offers and coordinate cross-channel campaigns.
• Grow and retain high-quality subscribers.
• Design branded, accessible emails and automations.
• Finalize pre-BFCM checks and launch with confidence.
• Analyze results and apply insights to next year’s strategy.

Take this learning path if:

You want to confidently plan, launch, and manage a high-performing BFCM strategy that delivers results across email, SMS, and push, setting you up for your most successful holiday season yet.

Learning path details:

• 6 courses
• 4+ expert-led live trainings
• 1 inspiring Community

Your instructors:

CJ Palmer is a Senior Customer Education Specialist at Klaviyo. Before this role, CJ spent 3 years helping Klaviyo customers with onboarding and professional services. Outside of Klaviyo, you can find CJ spending time with his family, playing ice hockey and rugby, and walking his big Goldendoodle, Marshmallow. Connect with CJ on LinkedIn.

Jenn Brisebois is a Principal Customer Experience Program Manager at Klaviyo, creating educational resources for both end users and agency partners. Prior to Klaviyo, Jenn helped a variety of businesses in niche industries with digital marketing strategy and execution. When not at work, you can find her flexing her 20+ years of dance training at a local studio. Connect with Jenn on LinkedIn or on the Klaviyo Community.