Build and maintain your sender reputation

In order for your emails to reach subscribers, you need to be conscious of your sender reputation. Learn about what a sender reputation is, and which factors can influence your reputation among email inbox providers. Then, get actionable tips for maintaining a strong reputation by controlling who you send to and who you don’t.

By the end of this course, you will be able to:

• Explain the impact of your sender reputation on your email marketing performance
• Identify which warming process to use if you are new to Klaviyo
• Build and customize your engaged segments
• Grow a quality list by using double opt-in 
• Create an engagement-based sending schedule
• Create a winback flow to automatically re-engage subscribers
• Set up a sunset flow that to help with list cleaning

Take this course if:

You are responsible for planning, managing or executing an email marketing strategy. 

Note: This course is part 2 of 4 of the deliverability certificate.

Your instructor:

Jenn Brisebois is a principal customer education specialist at Klaviyo, creating educational resources for both end users and agency partners. Prior to Klaviyo, Jenn helped a variety of businesses in niche industries with digital marketing strategy and execution. When not at work, you can find her flexing her 20+ years of dance training at a local studio. Connect with Jenn on LinkedIn or on Klaviyo Community.